New Book

• Designing Brand Identity by Alina Wheeler

FYI: "In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand strategy, design development through application design, and identity standards through launch and governance, Design Brand Identity is an essential reference for the entire process." - from the back cover