There was a very interesting article I saw online at the Business Week Web site:
Web Strategies That Cater To Customers Blogs. Podcasts. Video-sharing sites. Social networks. Here's a word of advice for companies scrambling to become a part of these conversations. It's not enough to build a hub in Second Life or create a profile on MySpace.com (NWS ). It's time to shift your focus away from trying out every high-tech platform that comes across your in-box. Instead, home in on your customers. Almost every demographic group you can think of is engrossed in the Web these days, and users are getting smarter about their tools. It won't take long to find the consumers who care about what you're doing—and tune in to what they're doing.
The chart , with data from Forrester Research, that accompanied the article is particularly striking. Future efforts might be guided by these results. Additionally, it will be interesting to see how results changes over time.
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